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Privacy Policy

SUPA® is committed to protecting and respecting your rights to privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be used by SUPA®. At SUPA®, we want you to know that we are not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes.

Types of data we collect

We may collect, process and keep the following data about you:

Website Cookies

Our websites use cookies to collect information. This includes information about browsing and purchasing behaviour by people who access our websites. This also includes information about pages viewed, products purchased and the customer journey around our websites. Detailed information is set out in our Cookie Policy.

Google Analytics

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the website. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Mailing Lists

When you register for the SUPA® newsletter or opt-in as part of the order process, we collect personal information. We use that information for a couple of reasons: to tell you about things you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don’t rent or trade email lists with other organisations and businesses.

We will use a third-party provider, MailChimp, to deliver newsletters and information. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails.

Order Data

When you purchase a product through the SUPA® website, address data, email and contact number will be stored in our online system, WooCommerce. Please be assured that we do not share your personal details with any other company without your consent. We may also ask you for information when you contact us by email at: If you contact us, we may keep a record of that correspondence.


We have put in place physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. To safeguard the information delivered to us electronically, our website uses Secure Sockets Layer (SSL). SSL encrypts your credit card number, name and address so only we are able to decode your information. However, unfortunately no data transmission over the Internet can be 100% secure, so whilst we will take all steps reasonably necessary to protect and ensure the security of your contact information we cannot guarantee it and any information you transmit to or from our websites is done so at your own risk.

We strongly advise you to keep confidential any password that you create for use on our website and not to share it with anyone. To ensure others cannot access your account please remember to log off after your visit and close your browser. This is especially important if you are sharing a computer with someone else or are using a computer in a public place.

The website may contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. We advise you to check these policies before you submit any personal data to these websites.


We will not knowingly offer or sell our products to children under the age of 18 and would not knowingly collect personal information from them. If a parent or guardian is aware that a child’s personal information has been provided in error, please contact us immediately and we will remove the details from our database.

Information we collect from you may be shared between all departments and subsidiaries within SUPA® who may use your data for amongst other things to:

  • Communicate offers, promotions and other marketing services to you
  • Customise your shopping experience
  • Register you on
  • Confirm your orders and delivery information
  • Facilitate payment for your purchases
  • Fulfill your order
  • Deliver merchandise and services that you purchase online
  • Respond to your customer service enquiries or requests
  • Administer giveaways, contests and similar promotions

By submitting your personal data, you agree to this transfer, storing or processing. When you register on you will be given the option to receive information about products, promotions and special offers via mail and/or email. Please ensure that your preferences are taken into account by ticking the appropriate boxes as you go through the registration process.

You may unsubscribe from our emails at any time by clicking the “unsubscribe” link at the bottom of the email. If you wish to change your mailing preferences you may do so by logging into your account.

We may share your personal data with the police or other companies and organisations assisting us in fraud prevention or investigation and credit risk reduction when permitted or required to by law, or when trying to protect against or prevent actual or potential fraud or unauthorised transactions, or investigating fraud that has already taken place.

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Website so that you may opt out of the new information practices. We suggest that you check the Website periodically if you are concerned about how your information is used.

If appropriate at any time in the future we would also like to share your information with the retailer where you purchased your SUPA® products from so that they may send you information about their products and services by email.


You have the right to ask for a copy of your personal information held by us. If you would like to see this or have any questions about this privacy policy, or the use of your personal information, then please issue a request via.


We may change or add to this privacy policy at any time without notice, so we encourage you to review it from time to time. The last update was made on 12/6/2023.


Our website uses cookies to help us provide you with the best possible experience and to allow us to improve our website. By continuing to browse the website, you are agreeing to our use of cookies.

What are Cookies?

Cookies are small text files which are stored on your browsing device (e.g. computer, tablet or phone). Cookies don’t store your personal details such as your name, date of birth or credit card details.

What types of Cookies do we use?

Our website uses session and persistent cookies. Session cookies operate from the moment you log on to the website until the moment you log off, once you log off session cookies are deleted. Persistent cookies are not deleted after each session and can be used to improve your shopping experience for instance remembering items in your shopping bag.

Strictly Necessary Cookies are essential for the operation of our website. They include, for example, cookies that allow items to be added to the shopping bag and enable you to login to secure areas of our website.

Analytical/Performance Cookies collect anonymous data about visitors. We use the data to improve your future experience and identify issues that our users may be experiencing.

Targeting Cookies are used to record your visit to our website. We use this information to tailor our website and products to your activity. We may share details of what you click on with other organisations such as advertisers, to help us measure the effectiveness of promotional campaigns.

As we continue to develop our website, to improve the website and services we offer, our privacy policy and the cookies we use may change. Therefore, we encourage you to refer to this policy on an ongoing base so you are aware of our current privacy policy.